Product Logo The Home Technology Monitor™

The Home Technology Monitor™ provides the industry's most reliable and trusted insights on consumers' ownership and use of media technologies. At a time when technology and media are overlapping more and more, and when speculative "measures" of technology prevalence continually contradict one another, The Home Technology Monitor™ can be counted on to provide guidance for decisions large and small, such as how to

  • Use cutting-edge technologies to reach consumers more effectively
  • Stand clear of "hype" about hot devices and services when making strategic plans
  • Understand consumers' tolerance for advertising in a given technology or medium

game playerHTM provides a variety of perspectives on the connections between media, technology, and the consumer; each year it offers:

  • Annual Ownership Survey & Trend Report: A yearly benchmark survey measuring everything from DVRs to video cell phones to broadband access. The probability sample is projectable to all U.S. households and includes cell phone-only households and Spanish-dominant Hispanics
  • How People Use® media studies that shed light on consumers' use of and engagement with such key technologies as mobile video, DVRs, and broadband Internet

In recent years, the GAO (Government Accountability Office arm of the US Congress) used The Home Technology Monitor™ database to assist in its assessments of the transition of the U.S. to a digital television standard, and broadband Internet adoption in rural areas. This is just one proof of the accuracy and attention to detail that make HTM an indispensable resource.

The Home Technology Monitor service is available on a subscription basis, which provides all reports and benefits at a discounted rate. Reports or data may also be purchased on an individual, "a la carte" basis.

Recent HTM reports

iPads: A First Look (A How People Use® Media report)
200 interviews were conducted with owners or users of iPads in September 2010. Their general usage habits were explored, as well as likes, dislikes, and willingness to subscribe to iPad content from magazines and TV networks.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims

TV's Web Connections (AHow People Use® Media report)
This survey of 1,500 Internet users explores how today's audience is connecting with the enhanced and improved offerings on TV networks' web sites, such as blogs, games, voting, podcast, and, of course, video. Shows five-year trends in usage levels of various website features, plus trends in usage of all network-originating streaming and downloaded video (from network sites or any other online source).
Deliverables: Quick-Study Report, summary presentation, banner tabulations, and respondent-level database

Over-the-Top Television: A Complete Video Landscape (A How People Use® Media report)
1,000 interviews were conducted with persons 13-54 to determine the presence and frequency of use of many types of non-network video on television sets. Delivery methods include DVDs, VOD, and streaming through videogame consoles or Internet-connected devices like TVs, Blu-ray players, and other specialized devices. Includes a deeper dive section to gauge reaction of users to the over-the-top experience.
Deliverables: Quick-Study Report, Detailed PowerPoint Summary, Banner tabulations, Verbatims, and respondent-level database

Smartphone Apps: General and TV-Related Usage (A How People Use® Media report)
This survey of 1,000 persons 13-54 examined the presence and use of "apps" on smartphones, with a particular focus on media-related apps.
Deliverables: Quick-Study Report, summary presentation, banner tabulations, and respondent-level database

Ownership Survey
A probability sample of 3,000 homes provides a robust measure of the presence of TV- amd media-related technology in the home. Includes cell-phone-only and Spanish-speaking HHs in proper proportions.
Deliverables: Quick-Study Report, summary presentation, banner tabulations, and respondent-level database

 


For more information, contact:

David C. Tice
908 497-8075
Email

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